On Tuesday, April 23rd, we’ll be meeting at the Communitech Hub at 6pm, with dinner provided.
You might know who Tricia is from Twitter, met her when she attended our January Dinner, or you may live in one of those households where everything has a Mabel’s Label on it (especially if you have kids…) This lady has entrepreneurship, business, and technical game and we get to pick her brain.
Tricia Mumby is one of Mabel’s Labels’ four co-founders, and these days VP of Sales & Marketing and Product Development. She brings many years of experience in graphic design and printing to Mabel’s Labels, and if you’re familiar with the Labels’ endless bright colours and designs, you’ll know how important that is to the brand.
Having grown up with entrepreneurial parents, Tricia jumped at the opportunity to start a business and has never looked back. She grew up on a lake in the small town of Perth, Ontario and was the first in her family to go to college when she entered the University of Waterloo. There she met Julie Cole, who was her don (or resident assistant) and the rest of the Mabel’s Labels founders. She became family when she married Julie and Cynthia’s uncle, Joe. They have a young daughter, Ruby, whose synchronized swimming activities frequently keep Mumby poolside, when she’s not focused on expanding the Mabel’s Labels empire. She also loves to travel and is an avid and engaged participant in social media, which also happens to be a key part on the tech side of Mabel’s Labels’ success.
So, how can labelling the “stuff kids lose” be geeky, you may wonder? Pretty much end to end is the answer. Some of the aspects of the business that Tricia will be talking about:
- the tech that makes the business work: custom cart, secure website, custom printing rips
- the tech that brings us to the people: affiliate marketing, Pay-per-Click advertising, Social Media and Search Engine Optimization
- the science of selling online: conversion rates, creating web experiences that work on many platforms and for most people, using customer data to be efficient with marketing dollars.
And that’s just scratching the surface. I know I have a million questions about scaling, new product development, QA, online vs. bricks-and-mortar sales… not to mention what it’s like founding a company with three other people. Who knew it took that many types of geekiness to build and run a business for such a simple-seeming product?
Tickets are available now, so join us and kick off spring by getting your geek on! And of course feel free to invite friends or colleagues who might be interested in our topic. We love meeting new folks!