Valerie Blackmore to present on real-life forensics

Update: This Dinner is now sold out. Thank you for the amazing level of interest! We didn’t get enough additional inquiries to move to a larger space, unfortunately. Sorry to those who won’t be able to join us.

We have confirmed our May Dinner, which will take place on Tuesday, May 28th at 6pm at the Communitech Hub, with dinner provided. Tickets are available now!

Our speaker will be Valerie Blackmore, President of Wyndham Forensic Group in Guelph. She’ll be talking about what really happens in a forensic laboratory, compared to what we see on tv. She’ll also delve into some of the challenges executing their corporate vision as a private firm within what has historically been the domain of public laboratories.

Valerie co-founded Wyndham Forensic Group in 2009, and was responsible for startup, establishing the necessary relationships, and applying the requisite skills and competencies to establish and grow the organization. She holds a M.Sc. in Molecular Biology from McMaster University and an Hons. B.Sc. in Biology from the University of Guelph.

In addition to her business development and management responsibilities, Valerie continues hands-on work as a forensic biologist, performing body fluid and DNA analyses and reporting their results, as well as providing expert opinion and testimony when called upon. She began her career at Ontario’s Centre of Forensic Sciences in Toronto in 1997, where she held a number of progressively responsible positions until moving to a private laboratory in 2006. She has been a qualified reporting scientist since 2000 and has been actively involved in the provision of client training throughout this time. Valerie is also a qualified laboratory auditor, with certification from the FBI to perform DNA audits.

We try to cover a wide range of STEM (science, technology, engineering, and math) topics at the Dinners, and I admit that this one gives me a geek thrill, as forensics is a personal interest of mine (and Valerie came highly recommended by a good friend, also a forensic scientist).

Our May Dinner will be the last one of this season until September, so we really hope you can join us!

Tickets are available here.

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Recap: April Dinner with Tricia Mumby

Tricia took a little convincing (she didn’t think she’d be geeky enough), but we got her hooked with our January dinner, and in the end we convinced her. Her presentation about the technical side of Mabel’s Labels, from founding to today, was fantastic and funny (and plenty geeky).

The room was standing-room-only, the slides were pink, and the presentation was titled: Mabel’s Labels:
Who knew selling labels could be so nerdy?
(I had an inkling, but no idea of the scope.) The presentation ranged from the tech involved with the website and ecommerce to actual production to social media and analytics.

Mabel’s Labels was founded 10 years ago by Tricia and three co-founders and family members: Julie Cole, Julie Ellis, and Cynthia Esp. They all had busy lives and young families and wanted to do something that would fit their lifestyles a bit better. They also realized it was an unserved niche lacking competition. Little did they know how the biz would take over. These days they no longer work out of Cynthia’s basement, and have a dedicated facility and offshore production capabilities. They sell online, over the phone, via affiliates, and at Walmart and Target.

Some of their biggest challenges have been:

  • creating and growing a market need
  • learning to manage unpredictability
  • coming to terms with the amount of work and managing it (and its cyclical nature)
  • protecting the brand
  • building and maintaining buzz and word of mouth and keeping them positive
  • manageably scaling growth
  • hiring great people
  • trusting necessary outsiders (accounting, advertising, etc.)
  • getting scientific.

As much tech as Tricia rolled out, she mentioned several times that when they started X, Y, or Z initiative, they often had no idea what they were doing and learned on the job. And the speed of technical change is something they work hard to keep up with even now, from the cyclical nature of sales and production to the constantly changing social tools and analytics landscape.

Probably their most important focus and investment is in knowing their customers. Tricia used an awesome comparison of Mr. Hooper‘s store and amazon.com. Buying from Mr. Hooper might have been a pleasant neighbourhood experience, but Amazon knows what was bought, by whom, when, and how often. They know shopping patterns and coupon usage and shopping behaviours of new vs. returning customers. They know about cart sizes based on where you entered the website vs. where you live. And retailers like Mabel’s Label’s need to (and do) know all of these things, too.

Tricia and the others at Mabel’s Labels realized the immense potential of social media early on, and Tricia (as VP of Sales and Marketing and Product Development, aka “VP of Pretty”) was their most enthusiastic adopter. She recognizes that there were, and are, far more social sites, apps, etc. than anyone can embrace and use well, so she started narrowing her scope using “DILI?” (Do I Like It?) And over time they’ve developed a solid platform of social, retail, and in-person engagement that works with their audience.

Mabel’s Label’s has an affiliate and advisory group, known as Mabel’s BuzzMamas, who test products, give feedback, and provide word of mouth. They have used coupon partnerships, and taken part in many, many fundraisers. They benefit from mainstream media coverage and celebrity exposure, and also embrace the old standbys of Twitter, Facebook, blogging (which covers plenty of family-related topics, not just preventing kids from losing stuff), and the phone. Yup, they handle a large and wide variety of telephone interactions.

The value of all of these activities and interactions gets tracked and analyzed to ensure that’s it’s both benefitting the business and their customer community. They can slice and dice all of their data as needed, whether it relates to people, products, sales, markets, or other areas of interest.

On the surface their social properties tend to just look like fun community places, and they are, but they also provide a great deal of demographic data, like Facebook Insights. Their hard work on these properties shows, like being named one of Inc. magazine’s “20 awesome fan pages” in online retail in 2011. Twitter, meanwhile, is one of their main vehicles for sharing info with customers, media, and partners. Tricia commented on the many opportunities that have arisen from Twitter, which is a story I’ve heard from many sources over the years. Twitter is also apparently a great way to get access and introductions to people when traditional methods fail (lookin’ at you, mail room).

Even trade shows (that’s right, face to face) need to be nerdy. What are the shopping patterns of those who buy in-person, and how likely are they to be repeat customers? How often and how much do they shop? How often do they become online customers as well? Listening a lot is the key in these environments.

Speaking of online, the website is all tech, all the time. From testing targeted keywords and PPC to granular analytics and finding the right affiliate partners for Mabel’s audience. Not to mention trying to keep up with ever-changing algorithms. Beyond their own site, it’s an endless challenge to maintain search rankings and ad positions, as well as fight off sneaky types who try and horn in on results using their brand name and keywords.

Moving back into the bricks and mortar world, investing in technology has become essential to their manufacturing operations. They’ve come a long way from manually stuffing labels into bags at 2am. The team needs to ensure the quality of their product as much as the accuracy of their order fulfillment and their ability to scale production in line with annual cyclical purchasing patterns. They’ve built (and are constantly tweaking) a system to run smoothly and with optimal efficiency (no matter who’s at the helm) both here and offshore (which took a LOT of visiting, testing, and investigating).

And to wind up on a lighter note, Tricia even shared a secret about how tech helps their founder photos and head shots look their best. Hey, if you’ve got it, why not use it? :)

One of the key themes throughout the talk was the openness to opportunity. Realizing that tech could help them, and not letting initial ignorance hold them back. Trying and testing and trying again until they found what seemed to work, and then measuring to be sure. And then starting all over again. Starting with those who could help (and work for an air hockey table) and then building on their people, expertise, and systems as needed.

Each of the founders (and, since, their staff) found their niche in the business — a combination of experience, expertise, and interest — and ran with it, adopting and employing technology along the way to help them learn, fix problems, provide great products and customer experiences, and grow the business. While much of what they do is essential to business today, especially online retail, it wasn’t necessarily so outside of retail giants when they got started a decade ago. But their curiosity, passion, and tenacity for the business (Tricia described the company as a child with four mothers) and technology’s opportunities has led to tremendous success, and four moms proudly wearing the moniker of “geek”.

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Tricia Mumby to present on the tech behind Mabel’s Labels

Our April Girl Geek Dinner is confirmed, and we’re excited to have Tricia Mumby aboard, co-founder and VP for Mabel’s Labels.

On Tuesday, April 23rd, we’ll be meeting at the Communitech Hub at 6pm, with dinner provided.

You might know who Tricia is from Twitter, met her when she attended our January Dinner, or you may live in one of those households where everything has a Mabel’s Label on it (especially if you have kids…) This lady has entrepreneurship, business, and technical game and we get to pick her brain.

Tricia Mumby is one of Mabel’s Labels’ four co-founders, and these days VP of Sales & Marketing and Product Development. She brings many years of experience in graphic design and printing to Mabel’s Labels, and if you’re familiar with the Labels’ endless bright colours and designs, you’ll know how important that is to the brand.

Having grown up with entrepreneurial parents, Tricia jumped at the opportunity to start a business and has never looked back. She grew up on a lake in the small town of Perth, Ontario and was the first in her family to go to college when she entered the University of Waterloo. There she met Julie Cole, who was her don (or resident assistant) and the rest of the Mabel’s Labels founders. She became family when she married Julie and Cynthia’s uncle, Joe. They have a young daughter, Ruby, whose synchronized swimming activities frequently keep Mumby poolside, when she’s not focused on expanding the Mabel’s Labels empire. She also loves to travel and is an avid and engaged participant in social media, which also happens to be a key part on the tech side of Mabel’s Labels’ success.

So, how can labelling the “stuff kids lose” be geeky, you may wonder? Pretty much end to end is the answer. Some of the aspects of the business that Tricia will be talking about:

  • the tech that makes the business work: custom cart, secure website, custom printing rips
  • the tech that brings us to the people: affiliate marketing, Pay-per-Click advertising, Social Media and Search Engine Optimization
  • the science of selling online: conversion rates, creating web experiences that work on many platforms and for most people, using customer data to be efficient with marketing dollars.

And that’s just scratching the surface. I know I have a million questions about scaling, new product development, QA, online vs. bricks-and-mortar sales… not to mention what it’s like founding a company with three other people. Who knew it took that many types of geekiness to build and run a business for such a simple-seeming product?

Tickets are available now, so join us and kick off spring by getting your geek on! And of course feel free to invite friends or colleagues who might be interested in our topic. We love meeting new folks!

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Popy Dimoulas-Graham to present on career transition and social tech venture founding

UPDATE: Please note that due to weather and cancellations, we have cancelled this event. Stay tuned for info coming soon about our April Dinner.

A bit last minute, but we’re thrilled to have Popy Dimoulas-Graham on board for our March Dinner. In her own words, she will be presenting on the twists and turns of her career transition from being a public health Epidemiologist to founding a social tech venture, Charity Republic.

We will be gathering on Tuesday, March 19th at 6pm again at the Communitech Hub. Dinner will be provided. Get your tickets today!

Popy Profile Pic - Girl Geeks Dinner KW (Mar 2013) A bit more about our speaker… Popy Dimoulas-Graham is the founder of Charity Republic, but this was not even close to her original career path. Popy’s boundless curiosity and drive to help others prompted her to shift away from an established role in the health sector (as an Epidemiologist, BSc MSc), towards charity. An avid volunteer since she was 12 years old, Popy has volunteered both locally and internationally in India, Kenya, and Italy. Her ‘career’ as a volunteer has helped her identify the challenges related to volunteering, something Popy now addresses in her current role.

And a bit more about Popy’s organization… In December 2010, Popy launched Charity Republic: an online platform where volunteers share and rate their volunteer experiences with charities and nonprofits. The model for Charity Republic includes an opportunity to build charity profiles, access word-of-mouth reviews, and connect with volunteer-related content. Charity Republic is also currently developing a volunteer app for schools and businesses, which includes the tracking of volunteer hours, connecting people to volunteer opportunities, and relevant analytics.

As the Founder of Charity Republic, Popy works closely with charitable organizations and volunteers in Waterloo Region to broaden the impact of volunteering.

Tickets are available now. Join us!

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Recap: January Dinner with Natalie Silvanovich

A new year and a new Dinner! On the 29th, we got together at the Communitech Hub to get our creativity on and maybe get a little inspired, thanks to Natalie Silvanovich. She presented Doing It Yourself: How You Can Make and How Hackerspaces Can Help. Natalie has an Electrical Engineering degree, a hacker by day (though her job title says “Security Researcher”), a founding member of Kitchener’s Kwartzlab, and an experienced maker with projects often involving LEDs and Tamagotchis.

Natalie started off by explaining what making is, which is pretty broad. But basically it boils down to DIY culture on steroids, frequently fueled by technology. Practicality is important in the skills you learn, but creativity is more important in application, and not all maker projects need to be for something. The goals of making are to learn and use new skills, invent and play in an environment that provides tools, materials, and usually expertise in the form of other members. Mentorship and collaboration is always welcome and encouraged. Hackerspace members work on a wide range of projects, including, at Kwartzlab: electronics, programming, computer hacking, wood and metal-working, costuming, cooking, clock-making, metal casting, photography, crafts, sets and props, and art.

Hackerspaces (makerspaces, hacklabs, creative spaces, etc…) are, by extension, the places where the DIY-inclined do their thang. They are a combination of lab and workshop (and sometimes kitchen). Often the big equipment is there (laser cutters, CNC machines, 3D printers, etc.) as well as smaller items. Some hackerspaces are focused much more on computer hacking, and others are focused on things — building and tweaking physical stuff. There’s space to work and store projects, and the aforementioned other members to collaborate with, ask questions of, or to just share your triumphs and tribulations when things don’t go quite as planned. (We got the impression that this happening is not uncommon…)

Natalie shared three of her projects, beginning with an LED-enhanced purse that would flash on the outside in different colours depending on whether or not she had a phone call, email, text, etc. coming in. The basis of this (besides a purse) was a Lilypad Arduino, Bluetooth, and some wiring. Judging by the group’s reaction, she could have sold a bunch of those then and there.

The next was Tamagotchi hacking, with the goal of learning how Tamagotchis worked inside and out, making them do other things, including cheating at the things they were supposed to do, and making them do entirely new things. While Natalie has had considerable success bending Tamagotchis to her will, her quest continues to dump their code and dominate their will completely. Apparently they’ve become considerably more complex than the eating and dying variants of the 90s. Who knew? :)

The third project was a really cool set of custom coasters she made as a wedding gift using Plexiglas, paint, and a laser cutter. Using photos of the happy couple to start, and working in layers of painting and etching, she ended up with unique, Warhol-esque images on each coaster (though with a few snags along the way…)

So, why get into projects like these? Obviously the number one reason is fun! Even the disasters can turn out to be pretty interesting or at least lead to funny stories. (And there are always disasters.) Second is the learning — new skills, better problem solving, improving your job prospects, flexing different parts of your brain (especially for us desk jockeys). Next is meeting great people. Everyone you’ll meet at hackerspaces is into something, so you’ll be exposed to endless new and smart ideas and skills. Some of those people will be into things you are. Who knows what you could accomplish together? And, of course, you’ll get to make and do cool stuff. The real world tends to be very boxed up and consistent. Hackerspaces are your chance to make your stuff be and do whatever you want. Or to create awesome things that have never existed before.

Getting started shouldn’t be intimidating at all. No experience or existing skills needed. You don’t even need to know what you want to work on first. Go online, read about projects or types of skills that might interest you. Join online maker forums and read blogs. Buy kits. Visit (and join) a hackerspace. Just do it!

For those in the KW area, Kwartzlab is moving into its new, larger space at 33 Kent Ave. in Kitchener at the corner of Charles and Kent. On February 16th they’re having their grand opening open house starting at 11am. Everyone is welcome to come down and check it out! Additionally, every Tuesday at 7pm they have an open night when all are welcome to come in and have a look around. There are around 36 members, 3000 square feet of space, and lots of equipment and projects to spark your imagination.

For those outside of KW, you can check out DIYode in Guelph, Think|Haus in Hamilton, and Site 3 and HackLab.TO in Toronto.

Many thanks to Natalie for coming out and sharing the world of making and hacking with us. I know more than a few people were definitely intrigued. You can take a look at the slides from the presentation here.

Stay tuned for info on our February KW Girl Geek Dinner, or hey, just join our mailing list to be kept abreast of all of our goings-on.

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A new year and we’re back in action!

Our next Dinner will be taking place on January 29th at 6pm at the Hub, and our speaker will be the rescheduled December speaker, Natalie Silvanovich. She’ll be telling us all about making and hackerspaces. (We’re just glad she was still available…)

We’ll be providing the munchies for this one, so just bring yourself and your curious brains. Can’t wait to see everyone!

Get your tickets now.

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Natalie Silvanovich to present on making and hackerspaces

Update: Please note that this event has been cancelled. Alas, the holidays are really busy. We’ll look into a new year rescheduling. Stay tuned.

We’re now gearing up for our final Girl Geek Dinner of 2012. We’ll be getting together at the Hub on December 18th and Natalie Silvanovich will be educating us about: Doing It Yourself: How You Can Make and How Hackerspaces Can Help.

In Natalie’s own words:

In this presentation, I will explain maker culture and hackerspaces, and describe some of the projects I’ve done at Kwartzlab makerspace. I’ll also go through the benefits of hackerspace involvement, and some tips for getting started with making and hackerspaces.

From flexing our brains into the world of management last month, this month we’ll learn how to get hands-on and flex our creativity. As usual, the festivities will commence at 6pm, and we’ll be providing the munchies this time around. You know this sounds way cooler than yet another office holiday party… :)

Natalie SilvanovichAnd to help you get to know our speaker a bit better… Natalie Silvanovich has been a member of Kwartzlab Makerspace since it was founded in 2009. Finding that her Electrical Engineering degree had left her with a large knowledge of electronics, but no idea how to build them, Natalie has spent her time at Kwartzlab both building and reverse engineering small electronic devices. By day, Natalie is a Security Researcher at Research In Motion, where her work involves hacking mobile software and improving the security of the BlackBerry platform. In her spare time, she enjoys reading, the outdoors and, of course, making.

Get your tickets now!

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Recap: November Girl Geek Dinner with Sherry McMenemy

And we’re back on track with our geeky dinner schedule! On Tuesday a bit smaller group gathered at The Bauer Kitchen to learn from Sherry about Managing up, down and sideways for girls, geeks and managers.

Sherry started off by addressing the age-old question of and distinction between geeks and nerds, using a number of icons from science and literature as examples. (Unsurprisingly, there were oblique Buffy references with two of them…) Continuing with the theme of perceptions, she went on to discuss how managers/bosses are often perceived, and how with a promotion one person can become someone entirely different seemingly overnight in the eyes of subordinate staff. What the manager actually does also shifts dramatically, both in terms of job functions and in terms of priorities and perspective about the team and the company.

One point she noted several times was that managers are translators, and a big part of their job is to keep information flowing from their team upward to upper management, and down from the C-suite to the front lines. (And also communicate laterally among various groups who may or may not be technical.) She noted that what sounds like jargon to one group might just be professional shorthand among another group, making communications more efficient. Language and communications can be a strong indicator of identity on teams, and can also be used to delineate “us and them” lines within companies.

Sherry addressed training and its value from a number of perspectives, including obvious ones like improving the team’s skills, but also in maintaining professional networks and relevance, rewarding good performers, and just plain old using budget for the forces of good that would otherwise be taken away. She noted that training is one of the most important things managers can maintain and protect for their teams (and often one of the first things to go when budget cuts come around).

Next Sherry moved on to team interactions and an overview of the realities of communicating as well as specific tactics. As a manager, pretty much inevitably part of your job will involve keeping secrets, and the higher up the corporate ladder you climb, the more secrets you will have to keep. At the same time, being a brick wall to your team(s) isn’t cool, either. People aren’t stupid, and they tend to know when something is going on, even if they don’t know the details.

Be it a project update or a looming layoff, Sherry recommends providing context to the team and asking their opinions where it makes sense. Walk through if/then scenarios and involve them in processes of decision-making when possible. (Though this is not the same as letting team members be the boss.) People on the front lines have different knowledge and perspectives and can come up with great ideas from their vantage point. And it’s perfectly okay to admit when you don’t know the answer to something. Becoming a manager doesn’t make you omnipotent.

Further to that, Sherry recommends a realist approach to addressing attitudes and the emotional side of things that occur. Sometimes things will happen that simply aren’t fair, or downright suck. And a manager can’t always fix that or shield their team from it. Acknowledge these situations, acknowledge their sucky-ness, and to the best of your ability, explain why things are the way they are. (As aforementioned, however, sometimes you can’t explain much, because of the necessary secret-keeping. These are the days when being a manager isn’t much fun.)

Moving along, Sherry addressed everyone’s most hated part of the business day: meetings. She doesn’t say you shouldn’t have them, but that they should only happen when needed or when other avenues of communicating and organizing have been tried. They should be kept as short as possible and they should have a purpose (and, relatedly, an agenda, which is followed). If you need to assign homework before the meeting to ensure things stay on track, do so. (If you’re assigning it to people outside of your department, you may not be able to guarantee they do it, but you do what you can…)

One thread that wove through the whole presentation was communication styles. Not just translating among different groups, but different groups’ chosen styles and modes of communicating. Nerds and geeks prefer not to be interrupted and need stretches of deep and consistent focus to get work done. They like to be able to think through things as they work. Hence a preference for online communications like email and instant messaging. Many other groups are the exact opposite. Marketing and Sales people, for example, tend to be more extroverted. They like to discuss things in person, or at least on the phone, and often like meetings because they get to think through things by talking about them and bouncing ideas off each other. Needless to say, these two different kinds of groups often don’t enjoy each other’s company much, and approaching one or the other can be intimidating.

Next Sherry switched gears to the management side and how girls and geeks can understand and work with them better. One point she made was that a manager’s world is often all about evaluation. They are constantly being evaluated: by upper management, by other managers, by their teams, potentially by customers… And as a result their priorities are strongly and inextricably linked to these evaluations, and their teams need to be sensitive to that (especially when it means they’re not getting what they want).

As much of her presentation involved communication, her next point is hardly surprising: don’t surprise your manager, unless it’s to tell him/her that you saved money or completed something ahead of schedule. Managers can help with issues, roadblocks and questions, but only if they know what they are as early as possible. (Hiding stuff and hoping it fixes itself doesn’t work when you’re 5, and doesn’t work when you’re a grown-up, either.) And sometimes when a manager asks you something, all they need/want is a yes or no answer. No explanations, no excuses, no bullet points: Yes/No. Because that’s probably the answer that’s been requested of them from someone above them, too.

An interpersonal point that applies to both team members and managers is to always represent the team well (even the weird ones). Technical teams, particularly, can be home to many quirky personalities that are not well understood by many others in the organization. So be it, but you still need to have their backs. You know your team better than anyone else, and how you represent and discuss them will go a long way in how they’re perceived and treated throughout the organization. Mocking or slagging your own people will also come back to bite you, since, if other departments have little respect for your people, they’ll be less likely to help them get things done. And, quite possibly, they’ll have little respect for (or trust in) you, either. If you’re willing to throw your own team under the bus, so to speak, why would you be any more loyal to anyone else?

Sherry closed off with addressing some “girls” issues directly, which boils down to: it’s your choice. It’s your choice if you choose to ask for what you’re worth, or not. It’s your choice if you choose to stretch yourself and take on responsibility and speak up, or not. And it’s your choice if you choose to stand out (and how), or not. Especially on technical teams, it is entirely possible for you to be the only female in the room, either as a geek team member or manager. You have to be cool with that and learn how to manage it, because in STEM, from academe to the corporate sphere, there are still many lame stereotypes at play that don’t make achievement for women any easier. (Some of the quotes she showed were positively HULK SMASH-inducing…) Oh, and if your choice is not to go for it? You don’t get to whine.

Sherry also addressed some common perceptions of women working with women, and what expressing a preference for working with men really means. How much are these perceptions based on experience, and how much on perception and stereotypes? And how much is it the “other women”, and how much is it us?

And with that Sherry wrapped up her very thought-provoking presentation, liberally sprinkled with real-life examples and anecdotes from her own experiences. (Some of them even I might have trouble believing if I hadn’t been there for them…) The talk was an excellent primer on how, as girls, geeks and/or managers, we can communicate better, understand our teams and managers better, get better work done more efficiently, and enjoy what we do while gaining the recognition we deserve.

Managing up, down and sideways for girls, geeks and managers slide deck

Stay tuned for the announcement for our December Dinner — coming soon!

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